ABOUT

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Welcome to the Button Blog

I am an ardent Button Collector, and the leading market entry specialist to take fashion and beauty brands to the Indian Market. I have done 14 market entries for international brands till date. I also created a womenswear brand and retail concept which dominated the fashion scene in Mumbai for 12 years.

I love to write, and document my travels, work and my super interesting life. This blog gives a slice of my life – fashion, beauty, travel & wellness, entrepreneurship, a writer and a market entry strategy expert.

I love love love travelling, adore fitness, and I am an huge italophile and all things italian: proseco, gelato, bruschetta.

I trapeze in the cross-section of 3 major cultural and professional influences: India, Italy and US to bring a mix of my three world – INDIAN SPIRITUALITY, ITALIAN LIFESTYLE and AMERICAN PRAGMATISM.

As a kid, I had a fascination with Buttons. It started with trips to my mom’s tailor’s atelier, and to Sianco to pick up threads and buttons for DIY’s with my creative mother, and till today: I collect buttons from all my sourcing trips across the globe.

Thus, was born – the button blog…………

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