Speeding through Milan with Peuterey and Vespa

If you saw a bunch of people with colorful jackets shoot past you during the Salone del Mobile, pulling faces and taking pictures, we confess: it was us. As we tend to, we figured it wasn’t enough to just attend multiple events of living and fashion brands during Design Week, we decided to organize something special, together with a brand that is synonymous with Made In Italy – Vespa – and a major player in outerwear that is a friend of ours, a brand we are happy to be working with more and more closely over time, Peuterey. Vespa and Peuterey decided to join forces to create a capsule collection for Vespa lovers, made of a field jacket, a helmet and a mask: they decided to launch the capsule during the Salone with a series of events and initiatives curated by none other than TBS Crew! We really couldn’t miss this chance to have some fun together, also inviting our friends from the NGA Club, people who know a thing or two about motorbikes. The results were a photo campaign and utterly colorful graphics that breathed life into the Peuterey and Vespa store windows, as well as into Rinascente’s design floor; an invasion of Vespas in the center of Milan, led by us taking selfies on Vespas while wearing Peuterey-designed clothing from the capsule; an installation in Zona Tortona, featuring a photobooth in which you could recreate that same feeling, and of course, two options to get away from the madding crowds: a breakfast at Piaggio’s Motoplex City Lounge, and aperitif on the underground floor of Rinascente. So, when is the next Salone del Mobile? We are already ready to do this all over again!

An image from the Peuterey x Vespa campaign #producedbyTBScrew
An image from the Peuterey x Vespa campaign #producedbyTBScrew
An image from the Peuterey x Vespa campaign #producedbyTBScrew
Group photo during the teaser for the initiative
Group photo during the teaser for the initiative
The Peuterey x Vespa press conference
Riccardo with Natalia and Murad Osmann
The Peuterey x Vespa set-up at via Tortona 31
The Peuterey x Vespa set-up at via Tortona 31
The squad ready to hit the town
The squad ready to hit the town
The squad ready to hit the town
Riccardo
Federico and Francesca C.
FTfoto | www.ftfoto.it
Federico and Francesca C.
Giulia and Martina
The breakfast at Piaggio's Motoplex
The breakfast at Piaggio's Motoplex
The breakfast at Piaggio's Motoplex
The breakfast at Piaggio's Motoplex
Aperitivo time at Bar della Rina (Rinascente)
Aperitivo time at Bar della Rina (Rinascente)
Aperitivo time at Bar della Rina (Rinascente)
Aperitivo time at Bar della Rina (Rinascente)

from The Blonde Salad
via http://ift.tt/2oCLUbY

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